And also studied vision impairments to select high contrast colors – black, white and yellow – that were intentionally highly energetic, differentiated, and ultimately extremely legible for individuals with varying vision abilities. We looked to design elements with high legibility design conventions for inspiration, like street signage and eye charts. Second, we also wanted to embrace visual conventions that created a connection to, and best served, the unique legibility needs of the visually impaired community First, the brand’s character comes from their highly energetic founders, Brad and Bryan, and we wanted to capture their positive and playful spirit in the visual identity and messaging platform we created. They came to SMAKK in the spring of 2016 for a brandingĬreating a look and feel for a brand with high visibility in a community with limited visibility presented some unique challenges – and possibilities. Plants and proven fibers for the sole purpose of funding research toĬure blindness. “Your greatest challenge is your greatest gift.Two Blind Brothers makes ultra-soft designer clothing with natural “Vision impairment has given more to us than it’s taken away,” Bradford says. “We’re really on the five-yard-line,” Bryan says. They believe blindness can be cured in the next five years. Today, the brothers’ condition has slowed, leaving both with peripheral vision. “When someone shops blind, they prove something remarkable,” they write. The brothers include their story in every mystery box, with special thanks. Some even open boxes blindfolded.Īll 2BB profits go to groups that fund research on retinal eye ailments like the one the Mannings have. Customers often upload photos and videos on various online channels. Bradford and Bryan Manning, brothers born with Stargardts Disease, are the founders of Two Blind Brothers, a clothing line which donates 100 of its. Unboxing 2BB mystery boxes has become a social media phenomenon. The result is a leap of faith: a gift that’s a surprise to both receiver and giver. They are equally obsessed about the way clothing feels, and they are ruthlessly committed to finding cures for blindness. They grew up in Virginia and currently live together in New York City. Buyers answer a few questions about the person they’re shopping for. Founders and brothers Bryan Manning and Bradford Manning are the Two Blind Brothers. Braille might also indicate the color of a garment or replace a letter in a word like fearless or fight on shirts, socks, or beanies.ĢBB’s most popular product is “shopping blind” mystery boxes. Braille clothing tags read vision, feel, or brother. At a young age, the brothers were both diagnosed with an eye disease that. The casual, ultra-soft clothing is made of bamboo, cotton, and spandex. Bradford and Bryan Manning are two brothers on a mission to cure blindness. Two Blind Brothers, or 2BB.ĢBB is a company built on touch. With advice from friends in the fashion industry, two blind brothers became. They decided to “make super comfortable clothing” and donate the profits to scientists researching eye diseases. It felt so soft and comfortable that we both keyed upon it,” Bryan says. They have a great product and really work with you to what will look best in your. When they found each other, they’d purchased matching shirts. 4 reviews of Two Blind Brothers These guys were awesome to work with. In 2015, the brothers got separated while shopping. Still, the brothers determined “visual impairment never was going to be an excuse in our lives,” says Bryan. When Bradford was seven, a doctor told his mother to “take him home, get him a magnifier, and maybe teach him Braille,” Bryan recalls. The inherited condition causes central vision loss. Both have suffered from Stargardt disease since they were children. Having lost much of their sight to a rare disorder, the pair are laser-focused on funding blindness research.īradford and Bryan Manning are the founders of Two Blind Brothers clothing company. Will you shop blind? That’s the question two brothers are asking online shoppers.
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